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When entering the Russian market, one of the key challenges for foreign companies is building the right pricing strategy. Mistakes in pricing can not only reduce competitiveness but also negatively affect how Russian clients perceive your brand. Below are the main factors to consider when developing your pricing policy. Before entering the market, it is […]

For foreign companies entering the Russian market, building trust is one of the most critical success factors. In Russia, business is often based not only on numbers and contract terms but also on personal relationships and credibility. Negotiations, therefore, go beyond discussing deal details — they become a tool for establishing long-term cooperation. Why Trust

For foreign companies seeking to enter the Russian market, participating in industry-specific trade shows and conferences remains one of the most effective tools. These events provide not only visibility but also a direct channel for engaging potential clients, partners, and key stakeholders. Why Participate? Common Mistakes How to Prepare? Conclusion Participation in trade shows and

Promoting B2B products and services in Russia requires a comprehensive approach that combines both digital and traditional channels. Unlike B2C, B2B marketing in Russia is all about building trust, demonstrating expertise, and clearly communicating value. Below are the most effective channels for generating B2B leads and establishing a strong presence in the Russian market. Establish

The Russian B2B market remains one of the most promising in Eastern Europe and Eurasia. It spans sectors such as industrial equipment, electronic components, medical devices, agricultural machinery, and construction materials. However, succeeding in B2B sales in Russia requires more than just a good product — it demands a deep understanding of the local business

Entering the Russian market requires not only understanding the business environment but also knowing how to work effectively with government authorities. This is a critical aspect both during company registration and throughout day-to-day operations. Mistakes or a lack of awareness can lead to delays, fines, or even disruption of your business activities. Federal Tax Service

For foreign companies planning to do business in Russia, understanding local licensing, certification, and permit requirements is a crucial step in market preparation. Failure to comply may lead to shipment delays, fines, or even blocked access to the market. Examples of regulated product categories: Electrical equipment and electronics Toys and children’s products Medical devices Cosmetics

Setting up a company in Russia is an important step for any foreign business aiming to enter the local market. While the process can seem complex, a clear understanding of legal and administrative requirements makes it manageable. Below is a concise guide to help you navigate the registration process. Need help registering your company in